For 25 years, the Unique Manuka Factor Honey Association has been independently testing and certifying the purity, potency, authenticity, and quality of New Zealand Manuka honey. This ensures customers and consumers worldwide can trust they are purchasing the finest products from our 150 members to support their health and wellness needs. Manuka honey bearing the UMF certification mark represents a choice for traceable, scientifically validated, high-quality assurance.

Quality Assurance System

• We have identified over 2,300 natural chemical compounds—these components make New Zealand Manuka honey so complex and unique.
• The only product—harvested, batch-tested, packaged, and sealed exclusively in New Zealand—ensures consumers receive UMFHA-certified products.
• 100% Pure—New Zealand does not import honey.
• Traceable to Source—All retail products are traceable to independent UMF™ batch certification.
• Four-Factor Quality Testing—A comprehensive quality assessment designed to enhance the New Zealand government's benchmarking process for verifying the authenticity of Manuka honey.
• Global Laboratory Network—for testing products in the market and verifying their quality after they leave New Zealand.
• Global Research Partner Network—Continuously expanding knowledge about honey and its benefits.
• Establish partnerships with global standards organizations and regulatory officials—ensuring the UMF™ standard effectively protects consumer rights.

Four-Factor Quality Assurance Testing

Our four-factor testing system builds upon New Zealand's world-class biosecurity and food safety regulations and export standards by incorporating an additional authenticity verification process. This enables precise identification and grading of premium New Zealand Manuka honey.

① MGO (Methylglyoxal) — The minimum effective value indicator for honey shelf life.

② Manukaol—a natural compound unique to Manuka honey, symbolizing its pure quality.

③ Dihydroxyacetone (DHA)—a precursor to MGO that effectively prolongs its efficacy duration.

④ Hydroxymethylfurfural (HMF) — indicates that the product has not been overheated or stored for too long, and still retains the benefits promised on the packaging.